Interview: Egyptian date businessman expects to enter Chinese market via Shanghai import expo

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"The expo will be an important opportunity to enter the Chinese markets, meet with the Chinese buyers and identify the real needs of the clients," Hisham al-Masry, chief information officer of the Orient Group which exports dates, told Xinhua in a recent interview.

Egypt has great potentials in the date sector as its products taste more delicious with cheaper prices, while China is a vast market for dates, he added.

Al-Masry expected success of the expo, saying he is very optimistic about accessing the Chinese market.

Orient Group now runs three factories for sorting, packing and exporting dates. It is planning to establish new lines for producing date paste.

Hisham al-Masry, chief information officer of the Orient Group, speaks during an interview in Alexandria, Egypt, on Oct. 17, 2018. The upcoming first China International Import Expo (CIIE) is a very important opportunity to discover, understand and enter the Chinese market, al-Masry said. (Xinhua/Wu Huiwo)

The businessman also hailed the bilateral political ties between China and Egypt, saying they have positively been mirrored on the growing economic and trade relations.

ALEXANDRIA, Egypt, Oct. 26 (Xinhua) -- The upcoming first China International Import Expo (CIIE) is a very important opportunity to discover, understand and enter the Chinese market, said an Egyptian businessman.

"If we succeed in concluding good deals in the coming expo, it will be reflected positively on our company's reputation and sales," al-Masry said.

"China always advocates win-win interests for everyone," he noted, expecting his company to attract the Chinese consumers with the good taste of its dates.

Official data show more than 2,5000 enterprises from more than 1500 countries and regions have confirmed their participation in the first CIIE.

With a capital of 500 million Egyptian pounds (11 million U.S. dollars), the Orient Group exported in 2017 nearly 14,5000 tons of dates to foreign markets including South Asian countries such as Indonesia, Malaysia, Singapore and Thailand.

According to official statistics, Egypt is the world's largest date producer with an annual yield of more than 1.7 million tons.

Al-Masry said the CIIE, which will be held on Nov.5-10 in China's financial hub Shanghai, provides a new promising platform for showcasing his agricultural products.

by Marwa Yahya, Abdel-Maguid Kamal

The company now looks forward to entering the Chinese market.

"China has achieved an economic miracle as well as a leap in the agricultural field despite its large population, a model that our country could follow," al-Masry concluded.